Added some lights and ceiling fans to better moderate the summer temps in the Solarium. It is becoming truly a year around feature at Nuance…
Naturist Biographical Sketch
Bill Schroer’s background includes 15 years of strategy/marketing/research with corporations including the Kellogg Company. He started the WJSchroer Co. in 1987, providing research and consulting for nonprofit and public sector organizations. The WJSchroer Co. is headquartered at Two West Michigan, a building in Battle Creek owned and managed (since 1993) by Bill.
Bill is no stranger to clothes-free activities. He is a long time naturist and advocate for nudism/naturism, naturist resorts, acceptance of naturism on public lands and support for the right to be nude in one’s home and on private property. He is the former Executive Director for the American Association for Nude Recreation (AANR). He served for 5 years as a member of the Naturist Action Committee (the last three years as its Treasurer). He is also a co-creator of the “Coming Out” series of written articles for AANR. Bill writes a weekly column for the Battle Creek Enquirer where he often addresses the issue of naturism, body acceptance and naturist rights. He has also written articles on naturism travel for “N” magazine. He has initiated and continues “Clothing Optional Dinners” in his home on an almost weekly basis where non-naturists mingle with naturists for the purpose of better understanding of naturism while providing a comfortable environment for those interested in experiencing naturism on a small but meaningful scale.
Bill has a B.A. from the University of Wyoming and MBA from Western Michigan University. Bill served in the military as a Special Forces team leader, as an instructor at West Point and retired with the rank of Major from the Reserve Forces.
Bill has received numerous marketing and research awards over the past 25 years. He was named Marketer of the Year in 1999 by the West Michigan Chapter of the American Marketing Association